The Village Reporter
The Village Reporter


115 Broad Street Montpelier, Ohio 43543
Open Monday – Friday From 8:30 a.m. – 4:30 p.m.
Phone (419) 485-4851
Fax (877) 778-9425
Website –
Email –

Serving The Greater Williams County – Fulton County Areas Of Northwest Ohio

General Information

-Weekly edition (both traditional print and e-edition) published each week on Wednesday mornings – 52 editions per year.

-News content is identical within both the print and online e-edition.

-Daily news stories are posted online at, reader no longer have to await the final traditional edition to publish.

-Advertisement deadline weekly Fridays @ 12 p.m. before edition publication (the following Wednesday).

-Billed advertisement is due by the 15th of the month. A late fee of 5% or $2 minimum is charged for past due invoices. Major credit cards are accepted.

Why Market With “The Village Reporter”?

MAXIMUM EXPOSURE – Advertisement is published within our weekly print product while also inserted online next to web content for no additional cost for an entire week. Online advertisement is also linked to the client’s website and/or social media page (no additional costs).

OPTIONS – The Village Reporter offers a large circulation in comparison to many smaller weekly newspapers generally at rates equal to or more affordable than other media outlets.

WELL READ – Weekly newspapers composed of local news are read from front to back, giving your advertisement excellent exposure.

UNIQUE NEWS – A high percentage of Hometown News printed each week by The Village Reporter cannot be read, heard, or watched anywhere else. Readers can flip through regional television channels, search websites online, listen to the radio, enjoy coffee talk at a local restaurant, or even dig through larger daily papers. Even if readers had enough time to do all this, they would still miss the majority of their local news! Placing your advertisement next to LOCAL news will grab the attention of LOCAL consumers.

Advertisement in weekly newspapers makes sense:
(1) Week Long Shelf Life (not 24 hours) both in print and online (reader can decide which they like best).
(2) More Affordable Rates Compared To Larger Daily Papers With A Short Shelf Life.
(3) Highly Desired Local News Next To Your Promotion.

Advertisement Exposure
(Readership – Formerly Circulation)

Newspapers in the past used a term known as “circulation” when assisting local businesses and government entities market their products and services through placed advertisement. Circulation was simply how many physically printed newspapers were distributed overall and/or to a particular zip code.

With the introduction of the internet, website exposure, along with social media; some newspapers including The Village Reporter have slowly ventured away from utilizing “circulation” numbers with more accurate “readership” numbers. “Readership” is a combined calculation of traditional print circulation numbers along with online exposure – a more accurate tracking system as newspapers across the country continue to drift more towards online publishing.

Current Advertisement Exposure Averages

September 2023: Print 1925, E-Edition 640, Web Ad Loads (Impressions) 6,230 = 8,795 (Weekly Ad Exposure)

October 2023: Print 1981, E-Edition 664, Web Ad Loads (Impressions) 14,405 = 17,050 (Weekly Ad Exposure)

*Website statistics monitored and tallied by Google Analytics.

*Print circulation numbers audited by annual Postal Statement Of Ownership, Print Press records, along with USPS Postal One mailing records.

*A high percentage of traditional edition readers along with online viewers are concentrated in the greater Williams County – Fulton County areas of Northwest Ohio.

Print Advertisement Size

Print Column Sizes (Width)
1 Column ………………… 1.6 Inches
2 Columns ……………….. 3.5 Inches
3 Columns ……………….. 5.3 Inches
4 Columns ……………….. 7.1 Inches
5 Columns ……………….. 8.9 Inches
6 Columns ……………….. 10.75 Inches

Open Advertisement Rate

-$9.50 – Per Column Inch (Column Wide x Height)

-$25 – Add Full Color To Your Advertisement

Discounted Rates

-Charity & Non-Profits Receive 10% Discount On Above Listed Price.

-$450 Half Page (Free Full Color) = 35.5% Discount

-$600 Full Page (Free Full Color) = 53.7% Discount

Special Section Rates

-Shop At Home Business Directory – (Weekly) – $13.00 Per Week / Free Featured Business Rotation

-Hometown Huddle Sponsorship (Weekly) – $13.00 Signature Ad /$21.00 Business Card

-Church Page Sponsorship (Weekly) – $13.00 Signature Ad /$21.00 Business Card

-Front Page Banner (Full Color) – $225.00 (As Available On Print Publication)

-Community Calendar (Weekly) – $21.00 Standing Business Card (1 Column x 3 Inch)

-Classified Advertisement (Prepaid Only) – $9.00 For 1-20 Words; $11.00 For 20-40 Words; +$2 Each Additional 20 Word Block

-Flyers / Inserts – $.10 Cents Per Flyer Inserted Into Print Publication

Website Only Ads

-$50 Side Ad (Weekly) – Appears Next To Website Stories (Right Side) & Can Link To Your Business Website Or Facebook Page.

-$200 TOP Banner Ad (per week) – Appears On Home Page & Top Of All Stories.

*”Website Only Ads” will remain online for a week, minimum of 75,000 loads next to online news content and are linked to your website and/or social media page.