Advertisement Rate Card

Updated March 2019

– The Village Reporter –

115 Broad Street Montpelier, Ohio 43543
Open Monday – Friday From 9 a.m. – 5 p.m.
Phone (419) 485-4851
Fax (877) 778-9425
Website –

Email –

Serving The Greater Williams & Fulton County Areas Of Northwest Ohio

General Information

Newspapers are published weekly on Wednesday mornings (52 editions per year).

Placed print advertisement is also inserted online next to news content at for no additional cost, giving marketing exposure both in print and online format for one low rate.

Billed advertisement is due by the 15th of the month.  A late fee of 5% or $2 minimum is charged for past due invoices.  Major credit cards accepted.

Why Market With “The Village Reporter”?

OPTIONS – You have numerous choices for advertising with local newspapers.  The Village Reporter offers a large circulation in comparison to many smaller weekly newspapers generally at rates equal to or more affordable than other media outlets.

WELL READ – Weekly newspapers are read from front to back, giving your advertisement excellent exposure.

SHELF LIFE – Daily papers are more expensive to market within yet are only on the shelf for 24 hours before new editions are replaced and your advertisement goes with them.  Advertisement in weekly newspapers makes sense: (1) Long Shelf Life, (2) More Affordable Rates, (3) Highly Desired News Next To Your Promotion.

NATIONAL MARKETING MINDSET – Many newspapers have suffered a sizeable loss in circulation numbers in recent years and some large marketing consultants suggest shying away from newspaper advertisement because of this trend.  The Village Reporter has grown in circulation size during this same time frame.  What might be a smart marketing strategy nationally is not always your best decision LOCALLY, where you conduct business each and every day.

UNIQUE NEWS – A high percentage of Hometown News printed each week by The Village Reporter cannot be read, heard, or watched anywhere else.  Readers can flip through regional television channels, search web sites online, listen to the radio, enjoy coffee talk at a local restaurant, or even dig through larger daily papers.  Even if readers had enough time to do all this, they would still miss the majority of their local news!  Placing your advertisement next to LOCAL news will grab the attention of LOCAL consumers.

READERSHIP / CIRCULATION – Traditionally newspapers provide circulation numbers based on how many readers subscribe to their print product, adding how many newspapers are delivered to counter sale store locations. Clients who market with The Village Reporter receive exposure both in traditional newsprint and online web exposure thus circulation numbers are calculated as a combination.

Number of times advertisement appeared next to news content in recent months:

  • December 2018: 12,137 Per Week
  • January 2019: 21,473 Per Week
  • February 2019: 16,411 Per Week

3 Month Average: 16,673 Per Week.

*Cost breakdown example per $100 spent. 3 Month Average 16,673 / $100 = 6/10th A Penny Per Ad View!

**Numbers fluctuate largely due to online news content interest. Higher news interest months = higher viewership.

***Many newspapers claim their circulation by cross-referencing their print press runs which would include unsold newspapers. Readership numbers posted above are a sum of (1) mailed print newspapers sent to subscribers, (2) sold newspapers at local stores, (3) online editions emailed to subscribers and clients, (4) number of times each ad appeared online next to news content at Unsold newspapers are NOT included in our readership numbers.

****Online website readers are monitored and tallied by Google Analytic, the most trusted website monitoring service in the world.  If you would like current circulation numbers, please ask your advertisement representative.

Print & Web Advertisement

Print Column Sizes

1 Column ………………… 1.6 Inches

2 Columns ……………….. 3.5 Inches

3 Columns ……………….. 5.3 Inches

4 Columns ……………….. 7.1 Inches

5 Columns ……………….. 8.9 Inches

6 Columns ……………….. 10.75 Inches

*Term PCI = Per Column Inch

Open Rates

$7.50 – PCI (Civic & Charity Groups)

$8.50 – PCI (For Profit Organizations)

$50 – Add Spot Color To Your Advertisement

$100 – Add Full Color To Your Advertisement

Discounted Open Rates

$400 Half Page (Free Full Color) = $6.34 PCI.
(63 Column Inches x $8.50  + $100 Color = $635.50. (37% Discount @ $400)

$500 Full Page (Free Full Color) = $3.96 PCI.
(126 Column Inches x $8.50  + $100 Color = $1,171. (57% Discount @ $500)

Bulk Advertisement Discount 

*Column Inches Purchased Within A 12 Month Time Frame (Contract PCI Discount – Open Rate $8.50 PCI).

500 Inches Per Year                $8.25 PCI

1000 Inches Per Year              $8.00 PCI

1500 Inches Per Year              $7.75 PCI

2000 Inches Per Year              $7.50 PCI

2500 Inches Per Year              $7.25 PCI

3000 Inches Per Year              $7.00 PCI

3500 Inches Per Year              $6.75 PCI

4000 Inches Per Year              $6.50 PCI

Special Section Rates

Shop At Home Business Directory – (Weekly) – $12.00 Per Week / Free Featured Business Rotation

Hometown Huddle Sponsorship (Weekly) – $12.00 Signature Ad /$20.00 Business Card

Church Page Sponsorship (Weekly) – $12.00 Signature Ad /$20.00 Business Card

Front Page Banner (Full Color) – $200.00 (As Available On Print Publication)

Community Calendar (Weekly) – $20.00 Standing Business Card

Classified Advertisement (Prepaid Only) – $8.00 For 1-20 Words; $10.00 For 20-40 Words; +$2 Each Additional 20 Word Block

Flyers / Inserts – $.10 Cents Per Flyer Inserted Into Print Publication

Website Only Ads

$25 Side Ad (Weekly) – Appears Next To Website Stories (Right Side) & Can Link To Your Business Website Or Facebook Page.

$100 TOP Banner Ad (per week) – Appears On Home Page & Top Of All Stories.