The Touchstone Energy® hot air balloon could be seen during the 2014 Montpelier Bean Days Balloon Festival, floating across the sky or glowing at dusk at the fairgrounds.
As a result of the balloon’s appearance at the festival, North Western Electric Cooperative presented donations in the amount of $510 to Williams County Agricultural Society and Defiance County Fair Foundation. The donations represent North Western Electric’s commitment to the communities in which they serve.
Sponsored by North Western Electric, the balloon was introduced back in 2000 by Touchstone Energy® as a goodwill ambassador for Touchstone Energy Cooperatives across the country. The brand’s identity and its core values — integrity, accountability, innovation and commitment to community — are promoted through the balloon and its professional team wherever and whenever the balloon is flying.
The Touchstone Energy balloon is designed to provide a highly visible means of demonstrating good corporate citizenship at local civic and philanthropic events. Every day that the balloon is flown, a monetary contribution is made to a local charity on behalf of the sponsoring Touchstone Energy Cooperatives.
Touchstone Energy Cooperatives are a national alliance of local, consumer-owned electric utilities across the country committed to providing high standards of service to customers large and small. More than 750 Touchstone Energy Cooperatives in 46 states are delivering energy and energy solutions to about 32 million consumer-members every day.